The JSW MG M9 Presidential Limousine has been introduced in India at a price point of Rs 69.9 lakh, substantially undercutting luxury MPV competitors such as the Kia Carnival and Toyota Vellfire. The Vellfire commences at Rs 1.22 Cr, whereas the M9’s sole ‘Presidential Limousine’ variant is priced at approximately half, thereby presenting a compelling value proposition.
Here is a comparative table summarizing the key pricing and variant information for the JSW MG M9 Presidential Limousine and the Toyota Vellfire:
Table of Contents
| Feature | JSW MG M9 Presidential Limousine | Toyota Vellfire (Hi Variant) | Toyota Vellfire (VIP – Executive Lounge Variant) |
| Ex-Showroom Price | Rs 69.9 lakh | Rs 1.22 Cr | Rs 1.33 Cr |
| Variants Offered | Single ‘Presidential Limousine’ | Hi, VIP – Executive Lounge | Hi, VIP – Executive Lounge |
| Value Proposition | Approximately half the cost of Vellfire | Considerably higher price | Premium offering with highest price point |
This analysis will elucidate 11 principal advantages that the MG M9 possesses over the Toyota Vellfire.
Dimensional Superiority
The MG M9 surpasses the Toyota Vellfire in size, being 265 mm longer, 150 mm wider, and having a 200 mm longer wheelbase. This results in a more commanding presence, a roomier cabin, enhanced stability, and a more premium feel.
Enhanced Ground Clearance
The MG M9 boasts superior ground clearance (180 mm) compared to the Vellfire (160 mm), offering better protection on varied Indian roads. Both vehicles share 19-inch alloy wheels.
Augmented Airbag Complement
The MG M9 surpasses the Toyota Vellfire in passive safety, offering 7 airbags standard, including a driver knee airbag, compared to the Vellfire’s 6, highlighting MG’s enhanced safety commitment.
Superior Crash Safety Rating
The MG M9 boasts superior crash safety, securing a 5-star rating from both ANCAP and the rigorous Euro NCAP. In contrast, the Toyota Vellfire received a 4-star rating from JNCAP. These ratings highlight the M9’s robust safety.
Facilitated Third-Row Ingress
Accessing the third row in MPVs can be difficult. The Toyota Vellfire’s narrower interior requires moving second-row seats forward. However, the larger MG M9 allows passengers to easily walk between second-row seats to access the third row, making ingress and egress significantly more comfortable.
Enhanced Driver’s Seat Articulation
The MG M9 offers superior driver comfort with 12-way electrically adjustable front seats, including a massage function, unlike the Vellfire’s 8-way adjustable seats and lack of massage. A driver monitoring camera further enhances safety.
Comprehensive Sunroof Provisions
The MG M9 offers a superior sunroof experience compared to the Toyota Vellfire. While the Vellfire has two fixed, narrow glass roofs over the second row, limiting views and air circulation, the MG M9 features two operable sunroofs. The first row has a single-pane sunroof, and the second row boasts a large panoramic sunroof, providing a more open and immersive cabin for all.
Greater Second-Row Seat Flexibility
Both the MG M9 and Toyota Vellfire aim for a “throne-like” second-row experience. The MG M9, however, offers superior adjustability with 16-way electrically adjustable second-row seats and three memory settings, compared to the Vellfire’s 8-way adjustability and single memory setting.
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Superior Mirror System (ORVMs, IRVM)
The MG M9 enhances visibility with heated ORVMs (absent in Vellfire) for clear rear views in bad weather, and a versatile digital IRVM with adjustable settings for an unobstructed rear view, even with a full cabin.
Self-Sealing Tires
The MG M9 features 19-inch ContiSeal self-sealing tires, a safety convenience absent in the Toyota Vellfire. This technology allows the tires to self-repair minor punctures, preventing rapid air loss and often negating immediate roadside assistance needs.
Enhanced Ambient Lighting
The JSW MG M9 Presidential Limousine boasts a superior, customizable ambient lighting system compared to the Toyota Vellfire. This advanced system allows occupants to personalize the cabin’s atmosphere with various colors and intensities, enhancing luxury and comfort, especially at night.
The cumulative impact of these 11 superior features, offered at nearly half the price of the Toyota Vellfire, unequivocally positions the JSW MG M9 Presidential Limousine as a
formidable market disrupter within India’s luxury MPV segment. MG’s strategic imperative is predicated upon delivering a more luxurious, technologically advanced, and safer package, aiming to recalibrate market expectations by providing superior comfort, entertainment, and intelligent features typically associated with significantly costlier vehicles, thereby constituting an exceptionally compelling value proposition.
